Dress for the plot twist.
Business on the calendar. Punchline on the cotton. A perfectly respectable way to open a meeting.
An unofficial guide to product & personalityBusiness casual. Broadway optional.
Corey Sanders / Chief Product Officer / Natural showman
Big ideas.
Better
T-shirts.
Some people wear their heart on their sleeve. Corey puts the punchline on the front. A hilariously quirky CPO who can sing, dance, and act? That's not a job description. That's a playbill.
Be curious. Be a little quirky.
Give them a show. Be like Corey.
Excellent. Is this a product pitch or an audition?
that sounds
like a
horrible idea!What time?
like a
horrible idea!What time?
CPOChief
Personality
Officer*
Personality
Officer*
Today's actual
T-shirt wisdom
T-shirt wisdom
“that sounds like a horrible idea! What time?”— The shirt. Not an approved roadmap.
The unofficial Corey operating system
Serious about product.
Not about himself.
A highly unscientific guide to leading with curiosity, showing up with personality, and letting your T-shirt do the icebreaking.
Ask the important follow-up.
“Is this a good idea?” is a reasonable question. “What time?” is a much more interesting one.
Keep the curiosity. Lose the tie.
Bring a thoughtful question and a sense of humour. The shirt has already handled the introduction.
Let the joke be on the shirt.
Not the customer. Not the team. Ideally not the release notes, although the temptation is considerable.
The triple threat / plus a product roadmap
He sings.
He dances.
He has notes.
Corey is a natural showman who can sing, dance, and act. The rest of us brought slides. He brought stage presence.
Presenting a completely imaginary three-act product spectacular:
The pitch, in a different key.
Why merely deliver a value proposition when it could have a chorus? Finally, a product vision you can hum on the way out.
Moves beyond the roadmap.
Some people move the needle. In this fictional production, Corey moves the needle, hits his mark, and somehow makes the transition look choreographed.
A little dramatic range.
The brief calls for a compelling protagonist, a surprise twist, and a convincing resolution. Suspiciously similar to a product demo. Fewer costume changes, usually.
Real premise: the man can perform. Imaginary production: everything on this playbill. No claim of actual musical meetings, stage credits, or surprise office choreography.
The roadmap has a second act.
The horrible idea desk
Would the
shirt approve?
Pitch your most questionable product idea. Our completely fictional, cotton-powered advisory engine will give it the rigorous scrutiny it deserves.
A joke generator. Not AI. Not Corey. Definitely not product approval.
Advisory engine: comfortably overdressed
Awaiting a wonderfully questionable idea.
No account. No deck. No six-week discovery phase. Just a shirt with a point of view.
Your idea stays in this browser. Nothing is submitted or stored.
The imaginary capsule collection
The next meeting
could've been a T-shirt.
One real shirt inspired this entire website. These additional slogans are invented for the joke. No claim that Corey owns them. Yet.
Press below for your next completely unofficial piece of executive apparel.
Invented slogan / not actual Corey merch
“I have questions.
And a T-shirt.”
The curtain call
You don't need his job title.
Just his energy.
Take the work seriously. Leave room for a laugh. Know when to take the stage.
And if it sounds like a horrible idea, at least ask what time.